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In the global meetings industry, the success of an event used to be measured by the number of attendees or the immediate economic impact. However, in 2026, the world has taken a turn toward transcendence. Today, Medellín positions itself not...

Nature tourism has evolved from a niche trend into a central pillar of the global industry. However, this growth brings an inescapable responsibility: ensuring that the beauty of our landscapes and the richness of our biodiversity remain intact for future...

Generation Z is redefining global tourism and represents a strategic opportunity for our city-region. For the Medellín and Antioquia Bureau, understanding how Centennials travel, what they consume, and what they value is key to strengthening destination promotion, coordinating the value...

The entertainment segment continues to consolidate itself as one of the major drivers of tourism in Medellín and Antioquia. The third edition  of Tomorrowland presents CORE Medellín, taking place on February 20 and 21, 2026 at Parque Norte, confirms the...

Tourist destinations are deeply connected to nature. Its landscapes and surroundings are an essential part of the traveler’s experience, but they also remind us of the importance of preparation, coordination, and collective responsiveness. In Colombia, the La Niña phenomenon has...